Because Life is Full of Certainties
CLIENT: IndiaFirst Life Insurance
SITUATION: IndiaFirst Life sets out to release its new campaign, “Life is Full of Certainties!”
CHALLENGE: Disasters are unpredictable and uncertain by nature – so too few people plan for the ‘unlikely’.
SOLUTION: Show people they can plan for the Certainties of Life - such as marriage, children, retirement and taxes – instead, all with plans from IndiaFirst Life.
IndiaFirst Life presents “Bhu-Won?”
A cricket match – with tax payments at stake. The British think the game is won, but one man has a plan no one saw coming.
IndiaFirst Life presents “PATNI”
It isn’t easy being a devoted husband. But where there’s a will, there’s a plan.
LIVE Videos
Slice of Life Short Ads for the ‘Certainties of Life’ Campaign, with an innovative twist.
Topicals
Because Topicals are a.. Certainty of Life!
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Always On
Another day, another Certainty of Life.
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Awards
Drivers Of Digital 2018
Best Innovation/Creativity in a Digital Campaign
ACEF 2018
Most Admired Branded Content
Best Use of Video Content
Best Social Media Campaign
Chief Digital Officer Converge 2018
Best Innovation/Creativity in a Digital Campaign